Dreaming of Starting a Massage Business? Take This Advice!

Beginning your own massage business is a dream of many massage students and new graduates. It takes hard work, dedication and a little extra know-how to launch a successful business, especially in today’s economy. The fact is that over 50% of new businesses fail in the first five years. Also, many massage businesses may not fail completely, but unfortunately, some massage therapists will not be successful at achieving their desired income. Here are a few pointers to get you started!
Create a business plan that works for your situation. Make a list of your business goals from every angle you can think of. Expenses, location, growth plans, five and ten year goals, personal goals, financial goals and ideas on how to get an edge over competitors are good places to start. Once there is a solid business plan in place, you will be better positioned for success.
Be sure to have enough capital. This is crucial. You will have many expenses before you even do your first massage; equipment, space, marketing, etc. 

Marketing your business is so important. Marketing is kind of like a massage student 
working on a muscle, but does not know what the muscle does. Until they learn the anatomy, they will not know how to work it properly. Some of the best marketing methods include;  newsletters, business cards, gift certificates and referral systems. The best way is with a website with solid search engine optimization in place, so be sure to hire a professional web designer or study SEO standards if you’re creating your own.
Don’t limit yourself or your potential. The thing that prevents you from seeing opportunities around you is not realizing your full potential. Don’t limit yourself when it comes to money, marketing abilities and how good you are at performing your job! Becoming aware of what it is inside you that may be holding you back is not easy. Discuss your business plan and what you have actually achieved from the business plan with someone you trust, and they may be able to give you some insight.
Staring your own massage business is difficult, but a solid plan will go a long way in helping you obtain your goals and become successful!

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